8 Ways to Maximize the Value of Online and In-Person Events
Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the biggest return out of your event investments.
How the Right Marketing Automation Platform Saves You Time and Money
Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.
Why (and How) Your Team Should Personalize the Customer Experience
Best practices for personalizing your customer’s experience with your company for spectacular results – like 3X ROI.
How (and Why) Customer Success is Different from Customer Support
“Customer success” is not a fancy name for “service department;” it’s a belief system dedicated to the customer. Learn how it adds value to your bottom line.
Your Audience Called. They Say You’re Fired.
Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to do instead.
Why Empathetic Marketing Can Give Your Customers An Amazing Experience
Empathetic marketing: listening closely to better understand the buyer’s journey. Brian Carroll, author of Lead Generation for the Complex Sale, gives insight.
Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day, but the marriage? Not on the sale, but the customer lifetime value?
How to Harness the Power of a Referral Marketing Business
With a formalized referral marketing program, you’ll close higher-value customers more quickly. Learn why it works, and the 3 keys to a successful program.
Team Trifecta: Why Align Customer Success with Sales & Marketing?
Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased customer value.
Happy #GetToKnowYourCustomersDay
There’s a whole calendar of hashtag holidays to spark your social editorial calendar. Some are silly, but #GetToKnowYourCustomersDay is the real thing.
Why Customer Experience is the Hot New Thing in Marketing
What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for a while. No more.