Marketing Automation for Insurance Agencies

As policyholders shop the market, your team must work harder to retain and grow business. Combat churn and drive new opportunities with an agile marketing automation tool that supports retention and growth by lightening your load.

Grow Policyholder Relationships and Retain At-Risk Business

Rising premiums are motivating policyholders to take a closer look at your competitors. Marketing automation helps you proactively reach customers before they churn, creating personalized experiences and encouraging policy renewals at scale.

Attract and Acquire New Policyholders to Increase Market Share

Fragmented marketing can dilute impact and result in missed opportunities. A multichannel strategy using marketing automation helps increase web traffic, generate leads, and strengthen relationships with prospects and policyholders.

Automate Upselling and Renewals

Upselling and renewal activities can leave your insurance agents busy and overwhelmed. Stay ahead of these tasks with policy-specific emails that promote auto-renewal, bundles, and the purchase of additional insurance products. 

Personalize Journeys and Improve ROI

Disconnected data makes it challenging to deliver the personalized experiences that insurance prospects expect. Guide customers from consideration to purchase with marketing automation backed by groundbreaking AI and analytics. 

More Great Content from Act-On's Library

Colleagues working on a marketing automation platform migration.

Six Signs It’s Time to Break Up With Your Marketing Automation Platform

A handshake illustrating the concept of Brand Loyalty.

How to Build & Measure Brand Loyalty 

A shopping bag illustrating a successful holiday email marketing strategy.

Planning for a Successful Holiday Email Marketing Campaign

Advanced Segmentation

Identify policyholders’ needs quickly with the ability to spot interests and execute marketing campaigns faster. Advanced segmentation allows you to create targeted campaigns based on real-time insights and behaviors.

Intelligent Lead Scoring

Prioritize your highest-potential leads and empower agents to act quickly. Lead scoring automatically ranks your prospects based on factors like their engagement with your content, quote requests, and policy interests, helping your insurance team focus on the most promising opportunities.

Rapid Implementation

In a competitive market, it’s not enough to act—you need to act fast. Our agile marketing automation solution helps you use conditional logic and dynamic content to guide prospects and policyholders through a personalized sales process.

Easy Integration

Building meaningful communications with prospects, brokers, and policyholders can help grow your business. Our marketing automation platform easily integrates with top CRMs like Salesforce, Microsoft Dynamics, and SugarCRM, allowing you to improve engagement and strengthen relationships.

The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!

Jim Lovelady

Moss Inc.

Successful Companies That Trust Act-On: