Real-Time Personalized Messaging Is the Future of Marketing
Real-time personalized messaging leverages three power laws of marketing: Send the right message, to the right person, at the right time
Inbound and Outbound: The Zen of Balanced Marketing
A balanced marketing combination of inbound and outbound activities yields the best results for a company and its customers. Find out what Act-On discovered about optimizing both kinds marketing.
What Is Demand Generation Marketing?
What is demand generation marketing? Read this blog to learn what it is and how to implement and execute proven demand gen tactics.
10 Tips on How to Write Better Pay Per Click Ad Copy
Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To Write Better Pay Per Click Ad Copy
When, Why and How to Gate Your Content for Maximum Results
Considering whether or not to gate your content? Reasonable people don’t agree. Key factors to consider, and current data to support your thinking.
5 Ways to Help Inside Account Executives Build Their Own Pipeline
If the quarter’s well underway and your sales reps don’t have enough leads, learn how marketing can help them build their pipeline – quickly.
Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle
BANT isn’t outdated or irrelevant. But digital marketing delivers new types of data you can use to develop different criteria for customers and prospects.
After the Webinar: 7 Steps to Ongoing Audience Engagement
What happens after the live webinar is even more important than what happened before it. It’s a great opportunity to generate additional leads, drive evolutionary engagement, plan how to improve the next event, and repurpose your webinar into additional content pieces.
In-Depth Guide: Calculate Your Lead Generation Campaign ROI
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they find the process rather challenging.
5 Power Players You Need On Your Lead Management Team
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. The org chart of today’s sales and marketing departments includes people in overlapping roles in left- and right-brained tasks: creatives, web developers, data analysts, […]
Simply Put: Simplicity Is a Strategy
“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless. Simplicity, whether in a speech (“Four score and seven years ago…”), a tag line (“Just do it”), […]
Inbound Marketing Vs Outbound: When Did the World Become Black and White?
I’m often asked, “Should I use an inbound or an outbound strategy?” Inside my own head I always have the same response: “Seriously?! What kind of question is that?” This is then followed by the more rational complete response of, “If the goal is to attract the largest audience to your message, why not both?” […]
Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
During a recent Demand Metric Virtual Summit, Chief Analyst Jerry Rackley interviewed our own Kevin Bobowski, VP of Demand Generation at Act-On Software, on the topic of digital marketing playbooks. Just as you nurture prospects in different ways depending on where they are in the funnel, your own marketing playbook should change as your company […]
Inbound Marketing Methodology: How to Attract More Customers
Read this blog to learn more about inbound marketing methodology and processes you can use to attract more prospects and customers.
The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it was hot? As of March 3, 2015, it had racked up 20,738,516 views, and is generally credited with launching the BuzzFeed quiz empire. Or remember this one from the New York Times: […]
The ROI of Influencer Marketing
What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. Figuring out how to create and sustain win-win […]
How Multi-Location Call Tracking Boosts Your Marketing ROI
We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. alone we will top 200 million smartphone users by 2017, and we are only recently seeing just how much […]
Customer Lifecycle Marketing: Reporting, Part 2
This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. In Part 1, we covered the first two stages: Attract and Capture. These are typically the stages that garner the most attention, as lead generation remains the […]
Customer Lifecycle Marketing: Reporting, Part 1
In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. However, there is much more useful information to be gained through careful reporting and analysis of key metrics at all stages of […]