The 10 Most Common Marketing Writing Mistakes
Discover the 10 most common writing mistakes and how you can fix them in your own content marketing efforts.
Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
Humans are hardwired to pay attention to stories, and we remember visuals longer than words. Discover the secrets to using your internal data to craft memorable stories.
An A to Z of Content Marketing Best Practices
A round-up of 25 time-tested content marketing best practices, and one silly bit of wordplay. Does anyone have a better Z?
How Major Brands Are Winning Through Episodic Content
What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re there.
User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
People trust their peers. Learn 5 tactics for getting users involved in creating content for you, plus 5 tips for getting started with user generated content.
Readability Explained: Why it Matters & How to Improve It
Did you know: copy with higher readability (usually more directly written, simpler copy) has higher conversion rates and boosts SEO?
Why 78 % of Marketers Struggle with Content Marketing ROI
These days, we have to prove how marketing contributes to revenue and the pipeline. Here’s a look at determining content marketing ROI.
15 Elements Most Successful Blogs Have in Common
Your blogs are amalgams of many elements; your copy is just the beginning. 15 elements you might optimize for a better reader experience, and better SEO.
The Top 5 YouTube Analytics Every Marketer Should Know
Read this blog to learn more about YouTube Analytics and which metrics you should be monitoring for peak video marketing performance.
3 Reasons Why Your Content Isn’t Converting
Great content is important, but it’s only one aspect of content marketing. It’s just as important to craft a well-optimized content experience for the buyer at every stage, avoid the silo-ification of content, and leverage context effectively.
Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
Marketers in highly regulated industries such as finance are constricted by government regulations; public companies have additional unique problems.
11 Top Tips For Developing YouTube Influencers
Learn how you can cultivate YouTube influencers to reach new audiences – with powerful messaging – on the largest search site after Google.
Case Studies 101
Your customers are your greatest asset – their stories are the most powerful marketing tool at your disposal. When they tell the world how they benefit from your products and services, people listen. Case studies can intrigue, inform, inspire, and ultimately convert.
Storytelling for B2B Marketers
Read this blog to learn more about B2B storytelling and how you can craft exciting narratives to improve marketing engagement and sales success.
How to Hire a Designer to Help With Content Marketing
Looks matter. That might not seem fair, but it’s true. You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. Good looks attract eyeballs for your infographics, and ads, and eBooks, […]
Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing; they’re actively consuming related content (that we may have played no role in crafting) in social media and other channels. In a marketplace that’s become crowded with new types of information in […]
Earned Media: What It Is & Why You Want More of It
You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. If you’re a little hazy on what earned media actually […]
How to Make Audience Segmentation Truly Personal
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your conversion rate will increase by 3.9%. (More data from this […]
Why Your B2B Marketing Needs More Video [And How to Add It]
How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to your publishing mix. The web has become more and more video friendly. There’s every sign it’s only going to get friendlier. If you haven’t started with video marketing, I’ve got six compelling […]