6 Success Factors for Adopting Marketing Automation
Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors for adopting marketing automation right.
Use Marketing Automation to Keep Customers and Expand Retention
In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle
How to Make Audience Segmentation Truly Personal
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your conversion rate will increase by 3.9%. (More data from this […]
What’s an Open Marketing Ecosystem? And Why Should You Care?
Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.) “Open marketing ecosystem” may not be one of them. There is a core concept – interoperability – that lies at the heart of what makes our real and virtual infrastructure work. Beginning […]
Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation
Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the really big companies with really big marketing budgets. And indeed, in the not-so-distant past, many solutions were expensive on-premise platforms that only the largest enterprises could really afford, much less justify using. […]
87 New (Really) Marketing Automation Stats
This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales […]
Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience […]
The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss
Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience Matrix. […]
ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. […]
An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote speaker on channel marketing, and […]
Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of keeping these partnerships running smoothly. But as an agency, it’s also vital to come to these meetings equipped with the right metrics and reports so you can make sure you’re clearly demonstrating the value of your […]
Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution can save time, reduce costs and help your sales and customer service teams become more productive – and more effective. But how do CRM users feel about the solutions they’re using currently? […]
4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2
Last hired, first fired. That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Mounting evidence shows this is steadily shifting. Rather than being viewed as cost centers, today’s top marketers are increasingly enjoying a hard-won seat at the revenue table. But as a result, according to a new Forrester […]