How Machine Learning is Transforming Shopping
B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.
GDPR’s New Data Protection Officer Role
The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what you need to know.
How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together
Silicon Valley is known for great innovation. It’s also known, recently, for its sexism. Here are four tips to change the culture of abuse and exclusion.
Increase Your Website Traffic with These Killer Marketing Hacks
More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!
10 Insider Video Marketing Tips to Emulate
Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company.
Top Data-Driven Marketing Trends We’re Keeping An Eye On
Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Are You Making These 5 Critical Landing Page Mistakes?
Find out if you’re making these 5 critical landing page mistakes and how to fix them.
Crafting an Exceptional Statement to Keep You on Mission
Mission statements – why you need one, and how to create them
Inside Act-On: Preparing for GDPR Compliance
GDPR is the European Union’s General Data Protection Regulation and its new rules become effective on May 25, 2018. David Fowler, Act-On’s head of privacy, compliance, and deliverability said GDPR marks the biggest change to EU data protection law in a generation. Back in June, we interviewed him on the Rethink Podcast about GDPR. Here you can listen to the podcast or read a transcript from the interview.
5 Powerful Ways to Use Social Proof in Content Marketing
Capture more leads and greater results by leveraging social proof in your content marketing.
How does the CMO role look different in the US when compared to the UK?
What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Take a look at our research to reveal the answers.
Improve Sales, Marketing, SEO and more with Sales Call Analysis
In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
GET SH*T DONE: Building Buyer Personas in 3 Steps
Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.
Engagement Insights Easily Delivers Marketing Metrics You Care About
Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics
8 Marketing Podcasts You Should Subscribe to and Listen to
Become a better marketer by listening to these eight marketing podcasts.
Total solar eclipse brings team together across offices
The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
7 of the Best Marketing Books You Must Read Now
Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead.
Putting the Person in Personalization
Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to make your site more relevant and helpful to each individual.
Smart Strategies that Give Your SMB Marketing a Boost
Don’t miss these killer strategies that will surely give your SMB marketing a major advantage.