How to Use Micro-Moments to Capture Your Audience
Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities.
When Do You Start Preparing Your 2019 Marketing Plan?
In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.
4 Ways to Leverage User-Generated Content to Attract B2B Leads
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.
Tips for better content, measuring your success and upcoming webinars.
In this week’s Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.
Advanced Marketing Metrics with Easy-To-Use Engagement Insights
Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.
A step-by-step guide for creating an employee advocacy program
Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts.
How to Create an Organic LinkedIn B2B Marketing Strategy
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
Marketers must change the way they approach lead generation to get in front of buyers earlier. Get 4 strategies that will attract more leads to your website.
Win More Leads, More Trust, and More Engagement with Video Marketing
Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.
How to Perform a 2018 Mid-Year Marketing Assessment with Checklists
On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.
The Guide to a Successful Employee Advocacy Plan
Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.
Get it in Writing: The Benefits of a Sales and Marketing SLA
Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.
Clever Conversion Tricks for Better Landing Pages
Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.
How to Use Predictive Analytics For Better Marketing
Stop drowning in data. Predictive analytics is a power tool that can turn your data overwhelm into data mastery – and get you up to 3000% better results.
How to Increase Conversions By Identifying Anonymous Website Visitors
Read this blog to learn how to increase conversions by indentifying website visitors and then tailoring a more personalized customer journey.
Today’s CMO is tomorrow’s CEO candidate
More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.
Four B2B Marketing Trends That Will Define 2018
What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers focusing on this year? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.
GDPR Compliance In Action: Opt-In Consent Forms
The European Union’s General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.
7 Tips for Building Successful Marketing Alliances
Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.