3 Reasons to Add Chatbots to Your Marketing Automation Strategy
Are you thinking of adding a chatbot to your MarTech stack? We’re here to tell you why chatbots and marketing automation make for a winning combination!
Finding Your Target Audience on the Web
You’ve created your targeted audience’s buyer persona, but do you know where to find them on the web? Learn why that’s important.
5 Ways to Help B2B Marketers Come Up With New Content Ideas
Coming up with fresh content can be a challenge when you’re dealing with writer’s black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.
Making the Case for Calm Technology
Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology, which she describes as technology that gets out of your way and lets you live your life.
How to Calculate Marketing Automation’s ROI for Manufacturers
We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of adopting marketing automation, from labor savings to new business growth.
Want Better Marketing Automation Results? Think Outside the Inbox
There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and events to get more business.
Getting Back To Marketing Basics
Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.
How to Pick the Best Marketing Automation Platform for You
Read this blog to learn how to pick the best marketing automation platform for your team and organization, and also learn how to get started!
Inside Act-On: A Conversation with Nina Church-Adams
Nina Church-Adams recently became Act-On’s SVP of Marketing. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American Express, D+H, and Finastra. Learn more about a member of Act-On’s leadership team.
How Marketing Automation Makes Businesses Smarter
Today’s advanced marketing automation platforms can become a company’s primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications.
3 Fundamental Factors Predicting Your Marketing Automation Success
In this Rethink Marketing Podcast interview, Phil Bosley from Tactical Marketing outlines the Fundamental 3 factors predicting your marketing automation success. Read on or listen to the podcast to learn more.
How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change
Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence to do it.
Consider Proof of Concept When Buying Marketing Technology
In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology
Where Marketing Automation Fits in the DX Journey
Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
Marketing Automation: The Key to a Smarter Business
Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.
How Machine Learning is Transforming Shopping
B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.
5 Key Questions To Help You Decide When To Gate Content
It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money.
How to Explain Your Marketing Automation Job
Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job to relatives during the holidays.
How Act-On University Empowers Customers to Become Better Marketers
A customer’s experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.